SPECIALIST PUBLICITY FOR COSMETIC DENTISTS
WINNING ARTICLE ANGLES
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Cerec - time-saving angle (ideal for busy people, cost-saving for business people, shorter treatment time for nervous patients). Possibly feature case studies to illustrate
Invisalign etc. – case study re benefits for self-conscious youngsters and professional business people
(Aware that manufacturers can be persuaded to give generously in return for publicity)
Life-change case studies – to illustrate
Combating fear of dentist – via plenty of time, alternative therapy methods and mild sedation
Open day/eve - an opportunity to show rather than just tell proposective patients what you do
Competition/special offers - invite nominations for a loved-one/deserving someone to receive treatment
Combatting headache and jaw pain – based on case study (someone who had already explored more obvious medical channels)
Advice articles – re modern diet and care of teeth, living longer and dental options
Winning smile for business success/romance etc – case study based
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TYPICAL MEDIA TARGETS:-
N.B. There is also a chance that you would be asked to produce a regular advice/questions and answers column for the above – along with a possible regular phone-in slot for BBC Radio.
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