PRo-motion service comprises:-

• initial meeting to identify publicity needs (ie.  key messages, negative issues, topical opportunities, target audience and media targets)
• meeting to identify specific news article/feature angles (ideally illustrated by case studies) - forward-planning chart produced 
• monthly follow-up meetings – re progress and new angles/plans/strategies.  Forward-planning chart updated
• ensuing interviews
• ensuing photography – to support articles/features (no copyright on further client use)
• approval of articles sought from both client and any other interviewees involved - articles updated
• media target list produced - using UK’s leading media contact database (PR Planner)
• liaison with media – priming for consideration of articles/features
• submission of articles/features to media, with photography
• all submissions catalogued for automatic follow-through liaison with media
• sourcing of subsequent media cuttings/broadcast duration
• statistical value analysis of subsequent media cuttings/broadcast duration – in terms of advertising rate per column centimetre and commercial radio advertising airtime per minute

Service also includes:-
• client preparation for all interviews – inc. press, television/radio
• attendance at television/radio interviews
• 24/7 telephone support – eg. to counteract any problematic media
• legal support of the British Association of Journalists